You’re setting across the table from a prospect. You show them your company’s presentation as you have shown others dozens of times before. And then they tell you, “my neighbor showed me this two weeks ago”. You think to yourself, “If only I had gotten into my company during the early days, before everyone’s neighbor was in.”

They call it a MLM ground floor opportunity, a network marketing start-up. It is the opportunity to get in with the first distributors of the company. They are called the early adopters. They hear about it and have the ability to think quickly and move quickly to position themselves.

You hear the story of the one of those who got in early. You want to be one of those stories. For many the start-up position seems enviable. In an ocean of possible companies, it is the one that has grown to a position of preeminence in your mind.

In that ocean of possibilities, the start-up MLM may be a ship that it is best not-to-board because it is doomed to sink. How would you know? Consider the following:

What is the vision of the founders?

A company is only as good as its vision. Get to know what you can about the true vision. Not just the vision statement but listen to the founders speak and ask yourself, “Does what they are saying match with the vision statement of the company?”

What is the experience of the founders?

Have they been successful in networking marketing? But, that is not all. Have them been successful in leading a network marketing company? You want to associate with people who have good business sense and experience.

What is the compensation plan?

Unless you are looking for another hobby, you want a compensation plan that is worth your effort. You want one that pays out something early on so that people you sponsor see early progress. You want a compensation plan where there is no breakage. That is, all earned money stays with the distributors and does not roll-up to the company when no one qualifies for it.

What are the products?

Do they have broad or niche appeal? Are you excited by them? You want products that are consumable, so that you can get repeat sales from the same customers. You want products that are unique in their ingredients or value.

What is the trend?

Are the products positioned in an up-trend? Products that appeal to retiring baby boomers are going to be a major up-trend. An example is health products that offer anti-aging factors. Eco-friendly products are a huge trend. Nutritional products from the ocean or tropical rainforests are the beginning of an enormous trend. The public is paying more and more attention to how and where products are grown.

Does it have an expandable product line?

Product lines built on a single ingredient, juice, or extract, may go through the rise, expand, contract,

rick hubbard - b.a.communication and organizational leadership; m.a. in educational technology he is a media specialist at a university and consults in communication and e-learning.he enjoys helping people successfully market their internet businesses.he is a rep for oceanlife international oceangrown international ogi

Bookmark to: